Publishers — Programmatic CTV & Video

Vuukle operates a server-side oRTB exchange that connects CTV, mobile, and web video publishers with premium programmatic demand (PubMatic, Unruly, Sovrn, OpenX, and more). One direct endpoint, first-price auctions, transparent reporting, and built-in invalid-traffic protection.

Who this is for

CTV publishers

Roku, Fire TV, Samsung, LG, Apple TV, Smart TV apps — you have a video player and an existing ads.txt declaration.

Video publishers

Web preroll/midroll/postroll inventory with VAST-compliant players. Same endpoint, same model.

Mobile-app publishers

iOS / Android in-app video. Use device.ifa (IDFA/AAID) for identity.

Existing Vuukle partners

Already on Vuukle Comments or working with us through Aniview? Reach out to your account manager to enable direct programmatic.

How the integration works

You POST oRTB BidRequests to a single endpoint scoped to your Publisher ID. We enrich every request (schain, IPD, ad-slot mapping), fan out to all our demand partners through Prebid Server, run a first-price auction, and return either a winning VAST creative or HTTP 204.

Your player → POST oRTB → Vuukle edge → Prebid Server → demand partners
                                ↓
                          IVT scoring + caps
                                ↓
                       Winning VAST returned ← bidder selected

Each request emits a compact IVT signal row (Cloudflare bot score, threat score, UA classification, IFA presence, outcome) for transparency. Your publisher dashboard surfaces fill rate, CPM, IVT percentage, and per-bundle breakdowns.

What you get from us

• A unique Publisher ID scoped to your vuukle.com/sellers.json entry
• The same URL works for test and production traffic — promotion is a server-side flag
• Per-bundle IPD mapping, schain construction, ad-slot tier routing — all handled on our side
• Default safety caps (50k impressions/tag/day, 5 freq/IFA/day, $500 revenue/day) auto-loosened after 7-day warm-up
• Real-time dashboard at publishers.vuukle.com/<your_id> with funnel, CPM, IVT breakdowns

What we need from you

1. Your app bundle list (Roku / Fire TV / Samsung / LG / Android / iOS / Web) with each bundle’s store URL and IFA type
2. Your inventory floor structure (single floor or tiered $X / $Y / $Z)
3. Test traffic — first 100 requests so we can confirm field parsing and bid-back rate

Two ways to integrate

Pick whichever matches your ad-serving stack. The auction, demand partners, caps, and reporting are identical on both — only the request format differs. You can run both with the same Publisher ID.

oRTB Integration Server-side OpenRTB 2.5/2.6 — if your stack POSTs BidRequest JSON. Best path for direct-served apps and players you control.

VAST Tag Integration VAST 4.2 GET endpoint — if your inventory terminates at SpringServe, Publica, or any CTV SSAI / ad-stitching platform.

For commercial questions or to request a Publisher ID, email adops@vuukle.com.